Saturday, February 6, 2016

OUGD404: Publication 01 Typography

I have decided that all typographic information within publication 01 will be communicated and set in all lower-case Futura Medium. It is a typeface that holds the most significant value of the Bauhaus at its core: Form and Function - which is relevant to the book as much of the content was taught at the Bauhaus by the likes of Johannes Itten and György Kepes. Futura is a typeface that does as is required; it delivers type through a simple, geometrically-founded and well-balanced aesthetic free of complication and unnecessary additions. It has a slightly heavier weight of line creates a bolder, more prominent presence that still maintains strong legibility at even small point sizes. I have decided to set it in all lower case as to emphasise the books focus on the absolute basics, as well as in representation of the fact people do not require capitals to read. Futura also has a modern aesthetic that is both well rounded and distinguishable.



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