Tuesday, February 23, 2016

OUGD404: Publication 01 Draft Critique

Rather than asking specific questions for this critique, I wanted instead to receive people's initial thoughts when seeing the publication, as it should speak for itself. I asked people to leave feedback on the book as a whole, from which I anticipated I would be able to consolidate and make an action plan from.

Critique Subject:





*please image the publication in 100% black and white*

Feedback:
  • Really like the simplicity of this book. Its very clear and easy to read, type is quite big though.
  • Black and white colour palette works well however I think the inserts should be black on both sides.
  • Inserts and central page should have white writing on black ground.
  • Margins are tight, need increasing.
  • Love how visual it is, and the inserts make it feel like your discovering the information.
  • Middle spread white on black. Same for inserts.
  • Great how some of the images act as visual pointers. 
  • Margins need to be bigger.
  • Typeface seems quite big - maybe down a size?
  • Type too big. Go smaller.
  • Very smart looking, would like to see it when printed professionally.
  • Format is engaging and different.
  • White background on the inserts makes them blend in with the page. 

Feedback Findings:
  • Typography needs to be taken down from 12pt to 11pt.
  • Margins need to be increased.
  • Inserts and middle spread need to feature white type on black ground.

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