Rather than asking specific questions for this critique, I wanted instead to receive people's initial thoughts when seeing the publication, as it should speak for itself. I asked people to leave feedback on the book as a whole, from which I anticipated I would be able to consolidate and make an action plan from.
Critique Subject:
*please image the publication in 100% black and white*
Feedback:
- Really like the simplicity of this book. Its very clear and easy to read, type is quite big though.
- Black and white colour palette works well however I think the inserts should be black on both sides.
- Inserts and central page should have white writing on black ground.
- Margins are tight, need increasing.
- Love how visual it is, and the inserts make it feel like your discovering the information.
- Middle spread white on black. Same for inserts.
- Great how some of the images act as visual pointers.
- Margins need to be bigger.
- Typeface seems quite big - maybe down a size?
- Type too big. Go smaller.
- Very smart looking, would like to see it when printed professionally.
- Format is engaging and different.
- White background on the inserts makes them blend in with the page.
Feedback Findings:
- Typography needs to be taken down from 12pt to 11pt.
- Margins need to be increased.
- Inserts and middle spread need to feature white type on black ground.
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