OUGD404: Publication 1 Final Resolution Evaluation

Visual Language: The Basics is a small A5 publication that focuses solely on what I believe are the absolute necessities of design principles that could supply a reader with a solid foundation of knowledge on Grids, Figure and Ground, The Gestalt Theories of Visual Perception and György Kepes' Language of vision. The book provides an overview of the basics of each of these subject areas communicated clearly, cohesively and effectively, providing a manual that introduces the principles in an engaging format. 

The format of the book bears a wrap around cover, as well as wrap/signature inserts through out - making for a consistent, reader friendly experience. This also creates a more engaging interactive feel that allows for the reader to feel as though they are uncovering these key principles.

A publication driven by monochromatic, high-contrast visuals, the book has a tonal energy that supplies a distinctive and clear aesthetic. All spreads have been designed considering compositional balance, equal spacing and set margins that are obeyed by every visual piece of information on every page. The book also makes use of a 2 column layout majoritvely. 

All typographic information within publication 01 is communicated and set in all lower-case Futura Medium. It is a typeface that holds the most significant value of the Bauhaus at its core: Form and Function - which is relevant to the book as much of the content was taught at the Bauhaus by the likes of Johannes Itten and György Kepes. Futura is a typeface that does as is required; it delivers type through a simple, geometrically-founded and well-balanced aesthetic free of complication and unnecessary additions. It has a slightly heavier weight of line creates a bolder, more prominent presence that still maintains strong legibility at even small point sizes. I decided to set it in all lower case as to emphasise the books focus on the absolute basics, as well as in representation of the fact people do not require capitals to read. Futura also has a modern aesthetic that is both well rounded and distinguishable.

Type size and alignment within the book is also consistent. Making use of Massimo Vignelli's modernist principles, the publication features predominantly only two type sizes. Headings are set at 22pt, whilst body is set at half this point size at 11. 62 point size also makes an appearance for sector specific titles and on the cover. These type sizes provide order and hierarchy to the pages. All type within the publication is flush left and has been typeset to ensure maximum readability is experienced by the reader due to a refined rag-line and distinct line-endings.

The publication is printed on 165gsm smooth white paper, and is bound using staples as a means to saddle stitch. This binding method is both relevant and appropriate to the publication in that it is a standard binding, adding to the form and function of the book with nothing done that is not necessary.

A standard 3mm bleed was added to the pages before being sent to print to ensure there was sufficient spread that can be cut down once the signature is put together. Margins were also considered alongside creep.